FROM PAST TO PRESENT ZEYTURSAN
Our story has begun
We produced Turkey’s first pasteurized jar pickles.
We started production with the brand of Berrak. In the same year, we exported Turkey’s first pasteurized pickle to Germany.
We partnered with Reitzel of Poupon Reitzel Industries Holding (P.R.I.Group), a 90-year-old Swiss pickle, vinegar and mustard company.
We renewed our Berrak logo.
By making agreements with world-famous fast food chains, we started special productions and became one of the largest pickle suppliers.
The production area of our factory was increased to 25 thousand m2 and the annual vegetable processing capacity was increased to 8 thousand tons.
Due to the Istanbul-Izmir Highway Project, our facility in Gedelek was expropriated. The construction of our new 86 thousand m2 factory in Gemiç has started. 2.7 acres of the land has been turned into a habitat for animals in our surrounding fields.
We opened the www.tursu.com.tr page in order to offer our Berrak brand for sale on the internet.
We renewed our Berrak logo and Zeytursan corporate identity. In the same year, our Berrak brand sponsored the TV show of Altın Elbiseli Adam on SKYTÜRK.
We started production with the Ev brand.
Our production capacity, which we started at our Gemiç facilities, has doubled.
BPlas, owned by the Gökçen Family, one of the oldest families in Turkey, with 150 years of industrial production experience, became a partner of us by acquiring most of our shares. BPlas, Turkey’s largest automotive parts supplier, was established in 1987 under the management of Mr. Celal Gökçen.
We also offered sales of our Berrak brand on Hepsiburada.com, n11.com and Getir. With the orders we received from all over the world, our capacity increased to 9000 tons. In the same year, we started treatment sponsorships for veterinarians and clinics through HAYTAP (Animal Rights Federation) to support the treatment of orphaned animals by saying “All Souls are One”.
Zeytursan became the sole pickle supplier of one of the world’s largest fast-food chain restaurants in Europe, Africa and the Middle East, excluding Germany. It increased its production capacity to 15,000 tons of vegetables per year.
We succeeded in producing BERRAK PICKLE JUICE, which is one of our dreams, a traditional Turkish drink, and one of the healthiest sports drinks today. Our new product, which has taken its place on MİGROS shelves as spicy and plain, is of course also pasteurized, additive-free and preservative-free.
We made innovative changes to our Berrak brand identity, logo, and labels for our jars. We started to offer access to the details and production processes of our products with our QR code label system on our packaging.