The climate crisis has become one of the greatest risks threatening the future of agriculture. Drought, sudden weather changes, rising temperatures, and declining soil fertility affect not only farmers but the entire food chain. For brands seeking solutions to this global challenge, the focus is increasingly on the “local.” One of the pioneering companies embracing this approach is Zeytursan.
The Power of the Local: A Regional Response to a Global Crisis
By its nature, agriculture is a local activity. However, with the spread of industrial farming, production has become largely centralized. This has reduced product diversity, disrupted natural cycles, and weakened the balance of the soil. Local farming models, on the other hand, adapt to the ecosystem, water resources, climate, and cultural structure of their region, making them more resilient to the impacts of the climate crisis.
Zeytursan’s Regional Agriculture Approach
With years of experience, Zeytursan is a brand that sees agriculture not only as production but also as a responsibility. For this reason, it continues its production:
- Together with local farmers,
- By using region-specific crop varieties,
- Through circular and sustainable methods.
This approach both supports local development and makes agricultural production more resilient to climate change.
Local Seeds, Local Knowledge
Staying strong in the face of the climate crisis depends on adaptation. By selecting vegetables native to its region, such as peppers from Bursa and cucumbers from the Aegean, Zeytursan:
- Produces in line with the needs of the soil,
- Achieves productivity with varieties that have been grown in the region for years,
- Requires less water and fertilizer thanks to the localized nature of the seeds.
This reduces the environmental footprint and creates a climate-friendly production chain.
Small Steps, Big Transformations
Zeytursan’s regional agriculture model contributes not only to addressing the climate crisis but also to strengthening the local economy, raising awareness among farmers, and revitalizing rural areas. The cornerstones of this model include:
- Securing farmers’ labor through contract farming,
- Educating local producers on sustainable agriculture,
- Preserving the character of local vegetables in fermented products to create distinctive flavors.
The Future Is Local, the Solution Is in the Soil
Reducing the impact of the climate crisis requires transformation across all sectors. In agriculture, however, every local and conscious step forms a critical link in this transformation. Zeytursan’s regional agriculture model reflects an approach that considers not only today but also the future. Because the climate crisis may be global, but the solution is local.
